SARA HOFFMAN
SARA HOFFMAN

Dynamic Communications Professional

SARA HOFFMAN

About Me

I am an experienced and highly adaptable communications professional with over a decade of experience, ranging from crisis and corporate communications, to policy work, to music and live events, to digital marketing, and more across multiple industries and disciplines. Entering the professional workforce 2015, I was in the privileged position of getting to learn to new forms of digital media as they were being rolled out. I was at the forefront of paid social marketing, produced live and digital events when Instagram Stories launched for the first time, was news editor during COVID, managed crisis communications during federal policy changes, just to name a few. All of these experiences have landed me with a wide breadth of knowledge that I hope to continue to strengthen as the we continue to evolve in a media landscape like today’s. I’ve helped organizations through crucial moments of necessary communications, and I’ve helped produce full-scale concerts. My ability to think quick on my feet, adapt to changing workforce pressures, and my hunger to learn has made my career so far feel more of a privilege than work.

Headshot by Henry Kofman

PROFESSIONAL EXPERIENCE

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Project EXPERIENCE

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Live From The Artists DeN

The Wall Street Journal

Southern California News Group

Watermark Women’s Conference

SEO Copywriting

The University of Iowa

Celebrity Publicity

University of Southern California

Work Samples

Work Samples

Skills

Professional Skills
 

Education + TRAINING

RUTGERS UNIVERSITY, NEW BRUNSWICK

B.A. Journalism, 2015
Digital Media & Communication Information

UNIVERSITY OF PENNSYLVANIA, WHARTON SCHOOL OF BUSINESS

Business Foundations, Professional Certificate (In Progress)

Testimonials

“I have had the distinct pleasure of getting to call Sara my coworker, and though we not longer work together, she carries the deep care, engagement, and responsiveness that have made her a successful colleague through everything she does, including our resulting friendship outside of the workplace. She is one of the most reliable and communicative people I have worked with, and in times of uncertainty and crises, she is able to keep work moving while providing both professional insight from her extensive work experiences and acting as an anchor to those around her. Anyone who gets to work with her is so fortunate and will benefit not just from her presence, but her ability to always keep innovating and driving change towards efficiency and better results for all, long term. I miss working with her every single day.”
— Gwyn Mackenzie, Executive Assistant @ USC
“I am so grateful to know Sara as a friend and a colleague. She has been such a support to me and I often look to her for sound advice & guidance. Her care & dedication is unmatched and she truly shines a bright light in every room she enters.”
— Jordan Ament, Publicist @ full coverage communications
“I have worked with many Digital Strategists within the music industry throughout my career. None of them have ever compared with Sara Hoffman. I worked with Sara for over two years at a music company, The Artists Den. In this position she wore many hats, including public relations, social media strategy and live music production coordination. She was never wavered by the many tasks put in front of her and managed stress excellently. ”
— Dervla O'Brien, Social Media & Influencer Lead @ Samsung
“I have known Sara for over a year, first as a colleague who quickly became a very close friend. That alone is a testament to the special kind of person she is. In a professional capacity, Sara is driven, detail-oriented, and a beloved leader to her younger teammates. She has a reputation for being one of the most competent performers on our team.”
— Cassaundra Fincke, Marketing Director @ Dow Jones